Warning the below 3 samples are a result of doing exactly what the client wants, but also slowly, methodically putting them on the proper path for building a respectable brand.
The below sell sheet was the very first job I did for the client having seen what they used to do in their ads and listening to the client. His direction for the “Mardi-Gras Bear” was “make it look like Mardi-Gras! stock photo of Mardi-Gras in the background, cake in the front, fun colors you know…”. I knew exactly what he wanted upon hearing these instructions. I also knew I would hate it. So I did exactly what he wanted:
Holy loud right? Well the client loved it. I also presented the below too just to show him why its better to go minimal on the background.
Now, I could live with that last one, but nothing I was proud of by any means. The client put it to a vote amongst his employees, they all LOVED the last one. He started to second guess what he initially wanted…then asked me “which do you like?” I flat out told him “none, we have yet to do this brand identity as I see it for your whole line.” After negotiating a creative price I went back and worked on what I had in mind. As I previously mentioned in earlier blogs I felt instead of being so literal in the background why not make logos for each cake that represent the cake. So rather then a photo of Mardi-Gras in the background, show Mardi-Gras in the logo and keep the back simple but help support the product. First thing you want to see is the product, then you want the memorable logo, and the background should be just that…background.
This is what we finally decided on.