I’ve decided to update my blog as often as I can with some of the work I did in 2010. Mostly, it will show branding, design, marketing and advertising for Johnson Bros Bakery in San Antonio Texas. They produce a line of collectible themed cakes. For example if your friend has a baby girl they make not only a cake with that theme but also produce a plush collectible (i.e. a teddy bear). It makes for a nice gift. My job was to give their entire line of products a brand and help them market it through logo design, brochures and ads. The sell sheets were printed by Sunset Press, Inc. in Austin Texas.
Today’s entry are the logos designed for the “Blankie Bear” collectibles. We did Yellow, Blue & Pink. Yellow was for neutral purposes and of course Blue was for a baby boy new born and pink was to be for a baby girl new born. We went with the logo that was based around a child’s building block.
Tomorrow I hope to post the final 3 sell sheets we used to sell the product to countrywide supermarket chains and bakeris.