Edgar Allan Poe Mugs

Here are the new Edgar Allan Poe Mugs available at

Bartevians
160 Boylston St.
Boston, MA

Bartevian’s Jewelry and Gift Store

Edgar Allan Poe Mugs

Here are the new Edgar Allan Poe Mugs available at

Bartevians
160 Boylston St.
Boston, MA

Bartevian’s Jewelry and Gift Store

Building a Brand continued “Little Miss Ladybug” cake.

Today’s entry in this continuing series are the 3 design options I presented to the client for their “Little Miss Ladybug” cake line. My services included branding, photo-retouching, design, print-production, supporting ad campaigns. As well as the ongoing continuous branding symmetry with the other products I designed for their many lines of collectible cakes and plush toys. (see previous blogs).

Building a Brand (continued): My Favorite Teacher Bear

Today’s entry are the 3 design options presented for the “My Favorite Teacher” cake and plush collectible. (See previous entries for description on this continuing branding campaign).
Brand is based on the idea of the teacher and classroom, playing off the product, supporting it with similar graphics, chalkboard, hearts etc.
The client chose the one with the green background. I personally pushed for the red background, i felt it popped more.

Building a Brand continued: Ballerina Princess Cake

If you have been following past blog posts you already know I am posting some of the designs for a line of collectible cakes marketing.

Today I am posting “Ballerina Princess Cake”. Below was the final they chose.

I thought this one was also a good one to go with. But, both work. It was a matter of preference.

Here are some color options with a minor design change to the background. I talked them out of this as i thought it was too busy.

As I post these I am actually pretty proud how easily I can design in a feminine style for a feminine product.

More later…

Building a Brand: Valentine’s ad

Today’s entry is an ad design (also used as a flyer), that was run in trade magazines and the flyer passed out at industry conventions. Showing 6 of the products together all the while trying to keep the same brand look for the line. One of the many branches of the full service marketing tree I provide. Some other things involved in projects like this is photography, photo-editing and enhancing, ad scheduling, job tracking, quality control & management. My services are perfect for the middle market that do not want to spend $50,000 a month with a top ad agency nor do they trust the casual freelancer.

Building a Brand: Puppy Love Pillow Cake

“Puppy Love Pillow Cake” is today’s entry on the continuing posts on building a brand for the line of collectible cakes. As mentioned previously I am looking to make a logo based on the product and a support design around the product. The final the client chose was design #2 with the grey background. In the interest of not being redundant, see previous blog posts for more description on this campaign.

Hugs & Kisses Cake continued: Design 3

Third Design concept presented. This is the one they chose, I was partial to #2.

More tomorrow…

Hugs & Kisses Cake continued: Design 2

Here is design 2 without binder hole die line.
Final design posted tomorrow…

Building a Brand: Hugs & Kisses Plush Pillow & Cake Concept 1

Another short entry today in my continuing updates of last years project of Brand Management for a line of cakes that come with a plush collectible.

Today, Design 1 of the sell sheet for the “Hugs & Kisses” line. I presented 3 total. I will add the others in the upcoming days.