Today’s entry in this continuing series are the 3 design options I presented to the client for their “Little Miss Ladybug” cake line. My services included branding, photo-retouching, design, print-production, supporting ad campaigns. As well as the ongoing continuous branding symmetry with the other products I designed for their many lines of collectible cakes and plush toys. (see previous blogs).
Archive for the ‘consumer goods’ Category
Today’s entry are the 3 design options presented for the “My Favorite Teacher” cake and plush collectible. (See previous entries for description on this continuing branding campaign).
Brand is based on the idea of the teacher and classroom, playing off the product, supporting it with similar graphics, chalkboard, hearts etc.
The client chose the one with the green background. I personally pushed for the red background, i felt it popped more.
If you have been following past blog posts you already know I am posting some of the designs for a line of collectible cakes marketing.
As I post these I am actually pretty proud how easily I can design in a feminine style for a feminine product.
Today’s entry is an ad design (also used as a flyer), that was run in trade magazines and the flyer passed out at industry conventions. Showing 6 of the products together all the while trying to keep the same brand look for the line. One of the many branches of the full service marketing tree I provide. Some other things involved in projects like this is photography, photo-editing and enhancing, ad scheduling, job tracking, quality control & management. My services are perfect for the middle market that do not want to spend $50,000 a month with a top ad agency nor do they trust the casual freelancer.
“Puppy Love Pillow Cake” is today’s entry on the continuing posts on building a brand for the line of collectible cakes. As mentioned previously I am looking to make a logo based on the product and a support design around the product. The final the client chose was design #2 with the grey background. In the interest of not being redundant, see previous blog posts for more description on this campaign.
Warning the below 3 samples are a result of doing exactly what the client wants, but also slowly, methodically putting them on the proper path for building a respectable brand.
The below sell sheet was the very first job I did for the client having seen what they used to do in their ads and listening to the client. His direction for the “Mardi-Gras Bear” was “make it look like Mardi-Gras! stock photo of Mardi-Gras in the background, cake in the front, fun colors you know…”. I knew exactly what he wanted upon hearing these instructions. I also knew I would hate it. So I did exactly what he wanted:
Holy loud right? Well the client loved it. I also presented the below too just to show him why its better to go minimal on the background.
Now, I could live with that last one, but nothing I was proud of by any means. The client put it to a vote amongst his employees, they all LOVED the last one. He started to second guess what he initially wanted…then asked me “which do you like?” I flat out told him “none, we have yet to do this brand identity as I see it for your whole line.” After negotiating a creative price I went back and worked on what I had in mind. As I previously mentioned in earlier blogs I felt instead of being so literal in the background why not make logos for each cake that represent the cake. So rather then a photo of Mardi-Gras in the background, show Mardi-Gras in the logo and keep the back simple but help support the product. First thing you want to see is the product, then you want the memorable logo, and the background should be just that…background.
This is what we finally decided on.