The assignment was to re-design Baby Acapulco’s Happy Hour menu, see their original design below:
Here was my first draft using their current color scheme. I also found their original to be redundant by how they put “during happy hour” under each special.
Here is the second round with the client’s input of changing some fonts to a font they had seen and liked, they also asked to see the type “distressed” and not so sharp. I also took this round of creative to get rid of some of the brighter colors of their current color scheme to show them why it might look better.
After looking at this it was decided to not distress the type but replace the yellows in the design with a distressed old parchment paper treatment which gave the menu a completely new life and was the final design we decided on: