This will be a short Sunday entry. The client had been using their tagline in their marketing up until this point: “A Kake & Keepsake for all Occasions”. A catchy line indeed, and certainly goes with their product. However, they would always just type it into a sub-headline and various fonts with no consistency. As I was building their brand with the early designs for their first few lines of collectible cakes (see previous blogs), I thought we should be turning this tagline into an identifiable logo to be added to their marketing when needed. Here is the logo.
